#CokeZeroFansFirst gives a random mens league hockey team a night they won’t soon forget

Chris Brooker
July 28, 2010

Have you heard of the Coke Zero Fans first initiative? Maybe you have, maybe you’ve heard about parts of it. Last night I got to experience a great moment when regular people got surprised with a night of their life.

What they did was select a random random mens league hockey game at the Master Card Centre (Leaf official practice arena). Sneak into the dressing room before anyone arrived and fill it with new jersey’s a leaf’s jersey and a coke jersey, coke and tons of other stuff.

When the guys arrived they were totally stunned and confused as to what was going on. It was pretty awesome. Then all of a sudden Komisarek, Versteeg & Armstrong walked in and surprised the crap out of them.

Then a Coke representative dropped all the details. All the guys are going to compete in a skills challenge with the leaf’s for a chance to win the opportunity to be “A Leaf for the day”.

On September 21, 2010 the winner will spend the day as a Leaf, goto press conferences, eat meals and play in an exhibition game against the Senators. From what I understand you can’t buy tickets for this game you can only win them! I might have a couple to give away, so you had better watch out!

Are you sure you don’t want a Coke Zero?

Hanging out in the dressing room before the cat was let out of the bag.

Sean Ward interviewing the lovely Coke Zero models.

Cones set up for the drills and the skills competition.

Here I am with the always interacting Joallore or @ClickFlickca

CityTV doing an interview. I know it’s sad but I don’t know either of their names.

Group shot

I’m at a rink. (Gratuitous self shot).

Media scrum with the big winner of the night. He’s going to be the Leaf for a day!

Leafspace Monika with a K, looked an smiled while interviewing Mike Komisarek.

Mike Komisarek with the great team behind the Coke Zero event.

Pointing at something on the Media wall.

Here I am with the lovely Monika from Leafspace.com

Here is a whole bunch of what I think we were referred to as the “New Media” crew. (re: the nerds who are always on their phones and do stuff with the internet). There was also barely a cell signal in there, which made tweeting and txt’ing near impossible.

Here’s another one of me.

Thanks to everyone there who let me take part in such a kewl an memorable night! #CokeZeroFansFirst

For anyone interested all the photos I took that night can be found here. Video to come when I get a chance to edit it.

Toronto Blog Stars – Rock the market

Chris Brooker
March 19, 2010

Yesterday, I woke up feelign totally shitty. Not shitty as in hung over, like the majority of people, but shitty as in sick. I wanted to call in sick to work but had just way much to do so I decided to compromise, I worked from home. Even though I was feeling shitty I still wanted to attend the Toronto Blog Stars event I had signed up for. For the knowledge and to support my friends.


The Toronto Blog Star event was;

This is the ultimate how-to with the Toronto Blog Stars, followed by a Meet the Blog Stars cocktail reception.

You will learn everything you need to know about living the Blog Star lifestyle using blogging, Twitter, Facebook, and social networking, including:

  • how to get – and keep – the attention of movers and shakers in your industry
  • how to turn your everyday life into compelling content
  • how to brand yourself online
  • what programs and applications to use to host your site, keep track of your statistics, and promote yourself & your blog


Raymi Lauren of Raymi the Minx – A trendsetter and award-winning blogger, Raymi is a pioneer in the online world, having started her blog in 2000.  Her voyeuristic approach to blogging has gained her international readers and recognition and she has been featured in major news outlets, both on camera and in print.  Raymi is an aspiring actor and an accomplished writer and artist.

Sean Ward of seanward.net and Sean Ward’s Super Party – Sean set out to create his own entertainment empire with original underground cinema screenings and a comic book series.  He was a writer and cast member on Ed the Sock, a featured speaker, and master of ceremonies.

Casie Stewart of This Is My Life – a daily blogger with a passion for social media, Casie Stewart has been involved in many social media campaigns to raise money for charity as well as blogging about products & services for major brands. She started her blog in 2006 as a way to keep more memories and today, it’s a daily publication of her life, events, inspiration and photos.

Put together by the Fairlie Agency.

Here I am in my seat, it was a full house;


Here is Casie Stewart;


Raymi The Minx;


Sean Ward;


Here is a great video I took of the panel talking about what twitter is and why it’s not banal;


Thanks guys for a great event.

MTV Fora launch – Teaser Video 1

Chris Brooker
March 16, 2010

I haven’t had a chance to edit any of the footage I took yesterday yet, but here’s a little taste of things to come. This is a raw unedited clip from the MTV Fora launch event party featuring Sean Ward and myself. With a cameo in the background by Jessi Cruickshank.

To add to the awesomeness here is a video from Sean Ward discussing the full flavour of beer.

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